I can export the landing and exit page counts. That's the first and last page someone visits on this forum before going to another website. My assumption is that if they are the same, it's someone who searched google for info and found our link (that is confirmed). Then they go and read the page, but are not interested in the rest of the forum. This type of information gathering person makes up for about 40% of the traffic we get. The topics they are searching for are all non social topics. In the spreadsheet below, I have highlighted in green these content topics that people went to and spent more than 10 seconds on it (assume they found something worth reading). Red are the pages people found and spent less than 1 second => wrong info go back to google and the one page was landing page and exit page.
https://docs.google.com/spreadsheets/d/ ... rT/pubhtml
Top 3 topics that had direct traffic that was WRONG:
Tape that sticks to styrofoam?
ameraucana crosses... worth the effort?
Wait - are you legally allowed to sell eggs off your property?
Why not? Topic mismatch? No facts? Is my 10sec rule too long, i.e. do people click back quicker when they are in the wrong spot? This would mean we have the answer.
Top 3 topics that had interesting information:
quinoa for chickens
permits for pheasants?
2020 04 26 Mount Forest Spring Sale (

So for these, we need to have the answer/solution close to the question. I have an idea that I will discuss with the admins on this one.
Just to round out the picture. The other 60% of the traffic goes to: good morning, unread posts, index page, new posts, ... and the like. They come "direct" = bookmarks. So this is the traffic generated by our "regulars".
The data in the spreadsheet is for the month of Feb 2018.
Anyone has any ideas how to analyze the data better? Or wants to see some other stat like: How long are mobile phone sessions compared to desktop computer sessions?? Let me know. I am pretty sure I have the data.